As global brands adjust to respond to newly uncovered demands, new risks and opportunities have emerged.
D(if) Labs was created to meet the needs of organizations who want to design from disability to delight all customers and employees. Those immediate needs are:
We are a data-driven consulting boutique that leverages disability (identity and functionality) to help our clients delight their customers and employees (while complying with global regulations).
For Our Clients:
Consumer and Employee Insights Gathering/Analysis – We employ specialized market research methodologies targeting core market breakthroughs achieved by studying how people with disabilities (PWD) consume products and interact with environments.
Product and Experience Design – We help companies adjust their products, Customer Experience and Employee Experience. We teach our clients how to embed insights and models into their design process for scale and continuous improvement.
Go To Market – Adjusting to demand is made simple with our guidance. We know what is important and help our clients avoid compliance mistakes by focusing on delight – while complying with regulations.
Building on 18 years of hard lessons in “accessibility” and disability markets, D(if) Labs’ Founders have one goal: to connect people with disability directly to designers, marketers, and HR professionals via actionable market research. Tell us what you want – we listen in a way that changes experiences for all. You talk. We listen. Brands build better experiences.
Jenn Donovan is a Co-Founder of D(if) Labs and serves as its first CEO. She has invested the last seven years in applying her skills in marketing and global operations to the 1.85 billion person disability market.
Ms. Donovan is an accomplished customer-facing executive with leadership experience in jewelry, watches, handbags, footwear, and apparel with a focus on product development, merchandising, sourcing and marketing. She has led operations and product development for new breakthrough brands Betsey Johnson Jewelry and Chloe + Isabel jewelry. She has led mature businesses such as Avon jewelry, watches and footwear and built the then-emerging brand of Nine West jewelry. Ms. Donovan began her career in the Management Trainee program at Lord & Taylor, learning her craft as a Buyer. Ms. Donovan has competed in Olympic-length Triathlons in 2013 and 2014.
Ms. Donovan has a Bachelor of Science degree in Marketing Management from Syracuse University.
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Rich Donovan is a Co-Founder of D(if) Labs. He has spent more than 15 years focused on defining and unlocking the economic value of the disability market.
Rich provides corporate and government clients with insights and tools to act on disability as a global emerging market. His proven process translates disability success factors into specific actions that create sustainable value.
Rich founded Lime (2006), the leading third-party recruiter in the disability space, where he worked with Google, PepsiCo, Bank of America/Merrill Lynch, IBM, TD Bank and others to help them attract and retain top talent from within the disability market.
Rich holds an MBA from Columbia Business School and a BBA from Schulich School of Business at York University. Rich is an avid sailor. He is a person with disabilities.
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